Viral Commercial Campaign

In January VE Crew enjoyed working with Agile Films on a viral commercial campaign.

The hidden camera shoot, which involved surprising members of the public, was shot in various London locations by our hand-picked four man crew.

The main action was shot with two Sony PMW-F55 cameras and Canon CN7x17 lenses, wide angles were captured with a Canon C300 camera and four body-mounted GoPro Hero4 Black cameras provided point of view shots.

The nature of the shoot demanded unusual camera positions and discrete camera rigs to achieve an unobtrusive filming style with a diversity of camera angles. Wireless monitoring was essential and this was successfully achieved by using two Teradek Bolts and an IDX Cam-Wave system.

Working directly with the public can sometimes bring with it its own set of challenges, but our crew enjoyed the dynamic approach required to capture the spontaneous nature of the shoot.